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Digital Marketing Speaker Justin Emig
We have all been there, conference brain. We hear a endless supply of ideas, tips, tricks, and thought leadership from some of your favorite speakers and authors, but what do you do when you get back? You realize that the scenarios discussed were unicorn scenarios; not applicable to your brand or client. Ugh...
I try to bring a different approach to speaking. I show examples from brands that most in the attendance haven't heard of. How many times have you seen someone use Apple, Google, or Red Bull as an example of marketing excellence... yea... we know they are great, but I get tired of hearing those also, so I promised to never give a speech in which I can't show examples and evidence from a challenger brand, not blessed with perfect marketing strategies and budget.