Hello. I am Justin Emig
By now, you are probably wondering who I am.
You might have came across my site because you are a co-worker, friend, family, colleague, media associate, or organization looking to learn more about me.
My current challenge
I am currently the VP, eCommerce at Artisant Lane Furniture Collective. I have held agency side, client side, and consulting roles within a variety of industries. I have been a PM, led digital innovation, managed portfolios of products, and most of all… drove revenue using digital channels. >90% of purchases are made in a retail environment, but a large percentage were driven by digital.
Some Background
I was a brand marketer previously, holding positions of VP of Digital Marketing, Product Manager, Brand Manager, and Director of Communications. I have been responsible for taking a traditionally brick and mortar business and leading an e-commerce transition. I was tasked with having direct to consumer sales make up for the eroding sales and shelf space experienced at retail. The ever shrinking shelf, additional competition, and race to the bottom aspect of retail has forced businesses like my former employers to go direct in an attempt to make up sales and volume. I was responsible for doing that and using elements such as Search Engine Optimization, and Paid Search Marketing to generate sales and move product.
When I was in college in 2003, they didn't have an online marketing degree or anything even close to that (outside of development). I taught myself online marketing, spending countless hours in front of a computer studying lines of code (to understand differences), reading every book I can and wasting a ton of my money experimenting with various mediums. This inquisitive nature, mixed with a tenacious drive to succeed was a good recipe for this daunting challenge of growing direct to consumer sales. This is where my passion lies currently. I love ecommerce and direct to consumer through various outlets. My desire for anything digital is obvious if you read any of the articles that grace this blog.
I possess all of the necessary certifications that an online marketing professional should possess, as well as continuous education and training. I even have certifications in Neuroscience, Human Psychology and of course… AI.
How You Can Work with Me
SEO Consulting
I have been working in enterprise level SEO for over a decade on sites ranging anywhere from 20k visits a month to over 1 million visits per month. Technical SEO is my core competency and am able to work on any platform.
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Performance Marketing
Google Ads, Facebook/Instagram Advertising, DSP/Programmatic, YouTube, ConnectedTV… I have managed million dollar budgets and focus on ROI vs. vanity metrics.
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Marketing Strategy
Need a part time Digital Marketing Director/CMO to come in and ensure you are going in the correct direction? I have done it for hundreds of brands.
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Let’s Talk.
Let’s chat and understand if we are a good fit for each other.